ART STYLE GUIDES
& LOOK BOOKS
For Sanrio, the work starts with Design Intelligence.
I identify emerging cultural and visual signals, then define which narratives have the strongest potential to connect with the DNA of the characters and open new fashion and consumer product directions.
Once the opportunity is clear, I translate it into a complete Art Pack and Style Guide developed for Sanrio’s global licensees.
The system includes technically resolved character artwork, created with specialist illustrators, together with graphics, motifs, colour direction and visual assets. These give licensees a clear creative framework while protecting the consistency of the IP.
The final Look Book takes the direction into product application, showing how the narrative, artwork and styling can work across fashion, accessories and consumer product collections.
The process moves from foresight to opportunity, from opportunity to creative system, and from creative system to product.
& LOOK BOOKS
For Sanrio, the work starts with Design Intelligence.
I identify emerging cultural and visual signals, then define which narratives have the strongest potential to connect with the DNA of the characters and open new fashion and consumer product directions.
Once the opportunity is clear, I translate it into a complete Art Pack and Style Guide developed for Sanrio’s global licensees.
The system includes technically resolved character artwork, created with specialist illustrators, together with graphics, motifs, colour direction and visual assets. These give licensees a clear creative framework while protecting the consistency of the IP.
The final Look Book takes the direction into product application, showing how the narrative, artwork and styling can work across fashion, accessories and consumer product collections.
The process moves from foresight to opportunity, from opportunity to creative system, and from creative system to product.
