Ferrari
Maranello, Italy
Service
• Art Direction
• Illustrations
• Mascot revision
• Consumer products design
Service
• Art Direction
• Illustrations
• Mascot revision
• Consumer products design
Challenge
Produce graphics assets aimed to implement consumer products for new parents, brand fans with young kids and toddlers for the opening of the first official Ferrari retail shop in Maranello, Italy.
Credits
Art Direction: Angela Domenici
Illustrations: Mara Damiani, Matteo De Benedittis
Illustrations: Mara Damiani, Matteo De Benedittis
Outcome
New design of the Ferrari Formula-One car.
Revised the mascot look.
Produced a number of new graphic assets and illustrations.
Directions for the new asset's usage on consumer products.
Revised the mascot look.
Produced a number of new graphic assets and illustrations.
Directions for the new asset's usage on consumer products.
Impact
Increased revenues.
Increased customer loyalty.
Opened new markets and licensing opportunities.
Created strong positive emotions.
Increased FOMO effect.
Increased customer loyalty.
Opened new markets and licensing opportunities.
Created strong positive emotions.
Increased FOMO effect.
