• Ferrari
    Maranello, Italy

    Service
    • Art Direction
    • Illustrations
    • Mascot revision
    • Consumer products design
  • Challenge
    Produce graphics assets aimed to implement consumer products for new parents, brand fans with young kids and toddlers for the opening of the first official Ferrari retail shop in Maranello, Italy.
  • Credits
    Art Direction: Angela Domenici
    Illustrations: Mara Damiani, Matteo De Benedittis
  • Outcome
    New design of the Ferrari Formula-One car.
    Revised the mascot look.
    Produced a number of new graphic assets and illustrations.
    Directions for the new asset's usage on consumer products.
Impact
Increased revenues.
Increased customer loyalty.
Opened new markets and licensing opportunities.
Created strong positive emotions.
Increased FOMO effect.