AC Milan
Milan, Italy
Service
• Art Direction
• Graphics
• Illustrations
• Consumer products design
• Packaging
Service
• Art Direction
• Graphics
• Illustrations
• Consumer products design
• Packaging
Challenge
New global Licensing Style Guide for the AC Milan soccer club brand.
Focus on expanding the range of products for all brand shops, exploring different target ages and untapped areas particularly female fans, new mom and teenager.
Focus on expanding the range of products for all brand shops, exploring different target ages and untapped areas particularly female fans, new mom and teenager.
Credits
Art Direction: Angela Domenici
Graphics: Mara Damiani & Angela Domenici
Graphics: Mara Damiani & Angela Domenici
Outcome
New images that deliver the iconic heritage of the brand for 4 different market targets — Infants, Children, Pre-teens, teens and Adults.
New visual language rooted in the brand values.
Official products packaging.
Licensing Style Guide with all graphics and directions for the new asset usage on consumer products development.
New visual language rooted in the brand values.
Official products packaging.
Licensing Style Guide with all graphics and directions for the new asset usage on consumer products development.
Impact
Increased revenue.
Increased customer loyalty.
Increased repeat purchases.
Increased customer approval rate.
Attracted new clientele.
Facilitated official product recognition and top-of-mind recall.
Opened new licences opportunities.
Increased customer loyalty.
Increased repeat purchases.
Increased customer approval rate.
Attracted new clientele.
Facilitated official product recognition and top-of-mind recall.
Opened new licences opportunities.
