Design Intelligence for What's Next
DESIGN INTELLIGENCE FOR WHAT’S NEXT.
SEE EARLIER.
CHOOSE BETTER.
BUILD WHAT MATTERS.
I help licensing and consumer-product teams understand emerging fandoms, choose promising opportunities and turn them into clear creative directions.
Working from Asia-Pacific, I track cultural, consumer and category signals across Gen Z, Gen Alpha and Kidult culture, then translate the most relevant movements into intelligence specific to your business.
Sometimes that means showing you what deserves attention before it becomes obvious.
Sometimes it means exploring a specific question, tension or opportunity and identifying possible directions.
When the right opportunity is clear, I bring four decades of creative direction, licensing and consumer-product experience to translate that intelligence into creative direction, new category concepts, style guides, product worlds and licensing applications.
AI expands the research and accelerates exploration.
Strategy, judgement and creative direction stay human.
SEE EARLIER.
CHOOSE BETTER.
BUILD WHAT MATTERS.
I help licensing and consumer-product teams understand emerging fandoms, choose promising opportunities and turn them into clear creative directions.
Working from Asia-Pacific, I track cultural, consumer and category signals across Gen Z, Gen Alpha and Kidult culture, then translate the most relevant movements into intelligence specific to your business.
Sometimes that means showing you what deserves attention before it becomes obvious.
Sometimes it means exploring a specific question, tension or opportunity and identifying possible directions.
When the right opportunity is clear, I bring four decades of creative direction, licensing and consumer-product experience to translate that intelligence into creative direction, new category concepts, style guides, product worlds and licensing applications.
AI expands the research and accelerates exploration.
Strategy, judgement and creative direction stay human.
“Everyone is talking about kidults. What does that mean for our products?”
I help you identify which audiences are relevant to your brand and what their interests could mean for your product range, visual language and storytelling.
“Our new collection looks like last year’s.”
I help you find a fresh creative direction that still feels unmistakably like your brand, then translate it into ideas your team can develop.
“Our licensees keep using the same few assets.”
I develop new narratives, art packs and application examples that give partners more creative possibilities while keeping your IP consistent.
“We have a trend report, but our designers don’t know what to do with it.”
I translate the relevant findings into a clear creative brief, visual direction and product applications specific to your brand.
“We have too many concepts and can’t agree on a direction.”
I help your team assess the options against your audience, brand and development priorities, then turn the strongest direction into a shared creative brief.
Let’s start with what you’re working on.
Tell me what you’re exploring or developing, where you need clarity and when you need to move forward. You don't need a finished brief. Drop me a line.
Kidult Tribes . Ipsos Doxa & Lucci Partners
Art Style Guides . Look Books - Sanrio
Design Intelligence Reports
DESIGN FORECAST · AI VISUALS
ART DIRECTION · AI VISUALS
NARRATIVE FORECAST · ART DIRECTION · LOOK BOOK
AI Artistry
AI IMAGE CREATION . Recognized, 2025 AI DESIGN AWARDS
ART DIRECTION • ILLUSTRATIONS • GRAPHICS
ILLUSTRATIONS • PROJECT MANAGEMENT
GRAPHICS • ILLUSTRATIONS
OFFICAL MASCOT STYLE GUIDE • GRAPHICS • ILLUSTRATIONS
ART DIRECTION • GRAPHICS • PACKAGING • BRANDING • MENTORING
