AustraliaExpo2020 •
Department of Foreign Affairs and Trade
Department of Foreign Affairs and Trade
ACT, Australia
Service
• Art Direction
• Mascot
• Avatar
• Illustrations
• Graphics
• Visual Style Guide
• Consumer Products Design
Service
• Art Direction
• Mascot
• Avatar
• Illustrations
• Graphics
• Visual Style Guide
• Consumer Products Design
Challenge
Create and design the Official Mascot, Avatar and Brand Style Guide for the Australia Expo2020 Dubai, Blue Sky Dreaming pavilion.
Credits
Art Direction and project management: Angela Domenici
Graphics: Mara Damiani, Angela Domenici
Illustrations: Giorgio Vallorani
3D Avatar: Giorgio Palombi
Character Narrative: Giulia Conti, Angela Domenici
Graphics: Mara Damiani, Angela Domenici
Illustrations: Giorgio Vallorani
3D Avatar: Giorgio Palombi
Character Narrative: Giulia Conti, Angela Domenici
Outcome
Mascot design with different poses and turn around.
Pavilion avatar in 2D and 3D fdx file with textures.
Brand visual style guide with rules, character presentation value and personality, colours, typography, patterns, graphics and guidelines for consumer product development for kids and adult targets.
Pavilion avatar in 2D and 3D fdx file with textures.
Brand visual style guide with rules, character presentation value and personality, colours, typography, patterns, graphics and guidelines for consumer product development for kids and adult targets.
Impact
We bring Australia to the UAE. Wattle is a friendly koala mascot, who embodies the spirit of Australia. Jali, which means tree in Bundjalung Indigenous language, is our free spirited, curious butterfly and Wattle's sidekick and faithful friend.
We look forward to their expo journey as they connect us to the past and unearth new creative ways to shape our future. Their presence will engage and attract visitors to the Australian dreamland bringing a piece of Australia to Dubai and the world.
We look forward to their expo journey as they connect us to the past and unearth new creative ways to shape our future. Their presence will engage and attract visitors to the Australian dreamland bringing a piece of Australia to Dubai and the world.
