Lammtara Studio for Dubai Expo2020
Dubai, UAE
Service
• Official Mascot Style Guide
• Graphics
• Illustrations
Service
• Official Mascot Style Guide
• Graphics
• Illustrations
Challenge
Create the mascot official Visual Style Guide for the Dubai Expo2020 including kids and adult target consumer products development design.
Credits
Creative Director and Lammtara founder: Mohammed Harib
Art Direction and Project Management style guide: Angela Domenici
Illustrations: Giorgio Vallorani
Graphics: Mara Damiani, Angela Domenici
Art Direction and Project Management style guide: Angela Domenici
Illustrations: Giorgio Vallorani
Graphics: Mara Damiani, Angela Domenici
Outcome
A range of images that appeal and engage with the relevant target.
Licensing Style Guide with all graphics and directions for the new asset's usage on consumer products.
Licensing Style Guide with all graphics and directions for the new asset's usage on consumer products.
Impact
Will attract and engage the market target prior to the event opening.
Create a strong positive emotions and connection with the mascots and Expo values of opportunity, mobility, sustainability.
Strong generation of revenue.
Create a strong positive emotions and connection with the mascots and Expo values of opportunity, mobility, sustainability.
Strong generation of revenue.
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