Service • Official Mascot Style Guide • Graphics • Illustrations
Create the mascot official Visual Style Guide for the Dubai Expo2020 including kids and adult target consumer products development design.
Creative Director and Lammtara founder: Mohammed Harib Art Direction and Project Management style guide: Angela Domenici Illustrations: Giorgio Vallorani Graphics: Mara Damiani, Angela Domenici
A range of images that appeal and engage with the relevant target. Licensing Style Guide with all graphics and directions for the new asset's usage on consumer products.
Will attract and engage the market target prior to the event opening. Create a strong positive emotions and connection with the mascots and Expo values of opportunity, mobility, sustainability. Strong generation of revenue.