Mattel
Barbie • Monster High • Ever After High
Milan, Italy • Sacramento, California
Service
• Art Direction
• Graphics
• Illustration
Milan, Italy • Sacramento, California
Service
• Art Direction
• Graphics
• Illustration
Challenge
Editorial concepts, books and graphics for:
Barbie, Monster High, Ever After High.
New style research and exploration for Barbie Brand.
Barbie, Monster High, Ever After High.
New style research and exploration for Barbie Brand.
Credits
Art Direction, concepts and graphics: Angela Domenici
Illustrations: Mattel Official Style Guides, Anna Merli, Flavia Scuderi, Mara Damiani, Giorgio Vallorani and Brand Style Guides
Illustrations: Mattel Official Style Guides, Anna Merli, Flavia Scuderi, Mara Damiani, Giorgio Vallorani and Brand Style Guides
Outcome
• Magazines
• Books
• Partwork opera
• Illustrations
• New character style research
• Books
• Partwork opera
• Illustrations
• New character style research
Impact
Increased revenue for the existing brand and awareness for the new.
Increased customer loyalty.
Increased customer loyalty.
