• Mattel
    Barbie • Monster High • Ever After High
    Milan, Italy • Sacramento, California

    Service
    • Art Direction
    • Graphics
    • Illustration
  • Challenge
    Editorial concepts, books and graphics for:
    Barbie, Monster High, Ever After High.
    New style research and exploration for Barbie Brand.
  • Credits
    Art Direction, concepts and graphics: Angela Domenici
    Illustrations: Mattel Official Style Guides, Anna Merli, Flavia Scuderi, Mara Damiani, Giorgio Vallorani and Brand Style Guides
  • Outcome
    • Magazines
    • Books
    • Partwork opera
    • Illustrations
    • New character style research
Impact
Increased revenue for the existing brand and awareness for the new.
Increased customer loyalty.