Mattel
Barbie Monster High Ever After High
Milan, Italy Sacramento, California

Service
Art Direction
Graphics
Illustration
Challenge
Editorial concepts, books and graphics for:
Barbie, Monster High, Ever After High.
New style research and exploration for Barbie Brand.
Credits
Art Direction, concepts and graphics: Angela Domenici
Illustrations: Mattel Official Style Guides, Anna Merli, Flavia Scuderi, Mara Damiani, Giorgio Vallorani and Brand Style Guides
Outcome
Magazines
Books
Partwork opera
Illustrations
New character style research
Impact
Increased revenue for the existing brand and awareness for the new.
Increased customer loyalty.