KIDULT TRIBES with IPSOS DOXA & LUCCI PARTNERS
Kidult Tribes is a collaborative project developed with Lucci Partners and Ipsos Doxa.
The starting point was the research conducted by Ipsos Doxa through 1,000 interviews with Gen Z in Italy.
From that data, Lucci Partners and Ipsos Doxa identified and defined 12 distinct Kidult tribes.
My role was to translate that research into a visual and usable creative system. I developed the card deck concept, designed the visual language of the series and created the individual visual interpretation for each tribe, turning the research into a format that could be read, compared and presented more intuitively. The front of each card represents the tribe and its key data as defined by Ipsos Doxa and Lucci Partners.
The reverse side adds a further layer focused on licensing potential. These licensing observations, opportunities and possible applications were developed by me, drawing on my own experience across entertainment, consumer products, licensing and trend research. They are not part of the original Ipsos Doxa research.
Kidult Tribes is a collaborative project developed with Lucci Partners and Ipsos Doxa.
The starting point was the research conducted by Ipsos Doxa through 1,000 interviews with Gen Z in Italy.
From that data, Lucci Partners and Ipsos Doxa identified and defined 12 distinct Kidult tribes.
My role was to translate that research into a visual and usable creative system. I developed the card deck concept, designed the visual language of the series and created the individual visual interpretation for each tribe, turning the research into a format that could be read, compared and presented more intuitively. The front of each card represents the tribe and its key data as defined by Ipsos Doxa and Lucci Partners.
The reverse side adds a further layer focused on licensing potential. These licensing observations, opportunities and possible applications were developed by me, drawing on my own experience across entertainment, consumer products, licensing and trend research. They are not part of the original Ipsos Doxa research.
The result is a 12-card system that brings together research, visual storytelling and licensing intelligence in one compact format.
