I’m Angela Domenici, Strategic Creative Director, based in Sydney,
working globally and regularly in Milan.
For nearly four decades I’ve worked across entertainment, licensing, consumer products, publishing, lifestyle and experiential design, including 36 years collaborating with Disney Global Creative.

My work sits between intelligence and execution.

I identify emerging behaviours, define the creative opportunity and translate it into brand systems, narratives, products and visual worlds.

I work independently and build senior specialist teams around each brief when needed.

No fixed agency structure. The right expertise for the work.
The problem is rarely the product. It’s the signal.
BUILD THE BRAND
Brand, IP & Licensing Systems

Brand development and rebranding.
Licensing and visual style guides built to scale across product categories and markets.
Character design, mascot creation and personality systems.
Visual DNA that stays coherent across every touchpoint.
CREATE THE WORLD
Creative Direction & Storytelling

Art direction for campaigns, entertainment IP and branded content.
Product concepts rooted in behaviour, not assumption.
Narrative systems for events, wellness and experiential environments.
Illustration, concept art and visual development for immersive brand experiences.
SEE WHAT’S NEXT
Design Intelligence & Cultural Signals

Asia-Pacific cultural, consumer and category intelligence.
Emerging behaviours, cultural shifts, category movement and signals worth watching.
AD_FutureStories visual and strategic intelligence reports.
Bespoke intelligence translated into strategic implications, opportunity territories and, when relevant, creative direction.
AI accelerates the research and exploration.
The judgement on what is worth building stays mine.
Most creative processes start with execution.
Mine starts with intelligence.
DISCOVER

Your brand’s actual core, audience and ambition.

INTERPRET

Emerging behaviours, cultural shifts and market signals,
mapped from Asia-Pacific and beyond.

SHAPE

Foresight translated into visual systems, stories and design outcomes.

DELIVER

Complete, implementation-ready systems,
not concepts that still need translating.