Disney
Milan, Italy • Burbank, California

Service
• Art Direction
• Packaging
• Content Creation
• Graphics
• Trend Research
• Consumer Products Design
Challenge
Create and deliver consumer products design for each of the new movie releases in all categories.
Products packaging.
Marketing and collaterals.
New Trend and market research.
Licensing art support.
Credits
Art Directions, concepts and graphics: Angela Domenici
Illustrations and storytelling: Hundreds of Disney artists and collaborators of The Walt Disney Company & Academy
Outcome
Products for the following divisions:
• Disney Global Creative
• Disney Records
• Disney Publishing
• Disney Books
• Disney Licensing
• Disneyland Paris
Impact
Increased revenue.
Increased customer loyalty, building closer relationships.
Increased repeat purchases.
Increased customer approval rate.
Facilitated official product recognition.
Opened new licenses opportunities.
Impacted consumer emotions, behaviour and brand performance.