Design Intelligence for What’s Next.
Design intelligence starts with behaviour, not aesthetics.
Reading what people are about to want, not what already works.
I work from inside Asia-Pacific, tracking the cultural and consumer signals emerging across Gen Z, Gen Alpha and Kidult culture, and translating them into intelligence for global brands.
Four decades working across entertainment, licensing, consumer products, wellness and lifestyle have taught me what matters next,
and what is simply noise.
That thinking has shaped work for Disney, Ferrari, AC Milan, Sanrio, Fivelements and Expo 2020 Dubai among others.
AI expands the research and accelerates exploration.
Strategy, judgement and creative direction stay human.
The next signal is already forming somewhere.
Let’s find yours before it becomes obvious.
ART DIRECTION • ILLUSTRATIONS • GRAPHICS
ILLUSTRATIONS • PROJECT MANAGEMENT
GRAPHICS • ILLUSTRATIONS
OFFICAL MASCOT STYLE GUIDE • GRAPHICS • ILLUSTRATIONS
ART DIRECTION • GRAPHICS • PACKAGING • BRANDING • MENTORING
